Market Intelligence
Thailand Hotel Performance Data
Real performance metrics from 100+ independent Thai hotel properties. Updated quarterly from aggregated, anonymised booking and revenue data.
Key Performance Benchmarks (2025–2026)
68.4%
Average annual occupancy across Thai independent hotels
฿2,840
Average ADR for independent boutique hotels (Phuket)
฿1,942
Average RevPAR across all tracked properties
28–35%
Direct booking share after 12 months of active management
8–13%
Direct booking share for unmanaged properties (industry average)
+55%
Average conversion rate improvement with modern booking engines
Occupancy by Season (Phuket)
ADR Trends by Property Type
| Property Type | Avg ADR 2024 | Avg ADR 2025 | Change |
|---|---|---|---|
| Luxury Boutique (4-5 star) | ฿4,200 | ฿4,680 | +11.4% |
| Mid-Range (3 star) | ฿2,100 | ฿2,340 | +11.4% |
| Budget / Hostel | ฿850 | ฿920 | +8.2% |
| Serviced Apartments | ฿1,800 | ฿1,950 | +8.3% |
Direct Booking Performance Benchmarks
Data aggregated from 100+ Thai hotel properties managed between 2018–2026. Individual results vary by property type, location, and market conditions. Updated quarterly.
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