About

hotelintel.asia/ is a data-driven hospitality intelligence platform for the Asian market. We publish performance benchmarks, market analysis, and commercial intelligence based on real hotel operational data — not surveys, not estimates, not opinions.

Our data comes from aggregated, anonymised performance metrics across 100+ hotel properties in Thailand, spanning boutique luxury resorts, mid-range hotels, hostels, and serviced apartments. We track occupancy, ADR, RevPAR, channel mix, direct booking performance, marketing ROI, and guest behaviour patterns over multiple years.

Every data point published on this site is derived from actual booking and revenue records. We do not publish estimated market data or rely on industry surveys. When we say the average direct booking share for an unmanaged Thai independent hotel is 8–13%, that number comes from measuring it across dozens of properties before active management began.

What We Cover

Thailand Hotel Data — occupancy benchmarks, ADR trends, RevPAR analysis, seasonal patterns, and direct booking metrics by property type and location.

OTA Insights — commission structures, channel dependency analysis, the offline agent problem, and strategies for rebalancing distribution.

AI in Hospitality — where artificial intelligence is creating real value for Asian hotels, what’s commoditising, and what remains defensible.

Market Reports — quarterly and annual deep-dives into specific markets, segments, and trends.