Latest Intelligence

Insights

Data-driven analysis of Thailand's hospitality market. Short, sharp, and backed by real property performance data.

Market Data
Chinese Inbound Recovery: What Thai Hotels Need to Know for 2026

Chinese arrivals to Thailand in Q1 2026 are up 34% year-over-year across the properties in our dataset, with Phuket seeing the strongest recovery at +41%. […]
Market Data
The Direct Booking Gap: Why Unmanaged Thai Hotels Are Falling Further Behind

The gap between professionally managed and unmanaged Thai hotels on direct booking share is no longer narrowing — it is accelerating. Our Q1 2026 data […]
AI & Technology
AI Revenue Management: 12 Months of Data From Thai Hotels

We now have 12 months of production data from properties using AI-assisted revenue management tools in Thailand. The results are measurable but nuanced — and […]
OTA Analysis
Agoda’s Effective Commission in Thailand Now Exceeds 20% for Most Hotels

When we analyse the effective commission rate paid to Agoda by independent Thai hotels in our dataset — factoring in base commission, Preferred Partner costs, […]
Market Data
Phuket Hotel Occupancy Tracking 15% Ahead of 2025 in Q1

Across the 50+ Phuket properties in our dataset, Q1 2026 occupancy is averaging 15.8% ahead of the same period last year. The primary drivers are […]

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