Hospitality Market Reports
In-depth analysis of Thailand’s hospitality market. Data-driven reports based on real property performance data, not surveys or estimates.
Phuket Hotel Market Report 2026
Occupancy trends, ADR analysis, source market shifts, and direct booking benchmarks for Phuket’s independent hotel sector. Based on data from 50+ properties.
Thailand Direct Booking Benchmark Report
The definitive guide to direct booking performance in Thailand. Channel mix analysis, conversion benchmarks, and the true cost of OTA dependency.
AI Adoption in Thai Hospitality
Where AI is creating real value for Thai hotels, what’s hype vs reality, and the commoditisation timeline for hospitality services.
OTA Commission Deep Dive: Thailand
Complete analysis of OTA commission structures, hidden costs, the agent reselling problem, and strategies for commission reduction.
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